MEET NICK PIERINI

The story that started it all

When I was 16, I had a sticking brake caliper on my truck. I took it to one of those quick brake shops with $20 to my name. The guy at the counter agreed to fix it for $20. The mechanic pulled my truck into the bay and kept looking over his shoulder at me the whole time he worked on it.

I later discovered the mechanic never fixed the caliper. He put a used brake pad on my truck that had enough material on it to make the sound go away for a while. 

After that I made myself a promise. Nobody else was going to work on my vehicles. I taught myself how to do every repair and every bit of maintenance from scratch, and I've been doing my own work ever since.

How TitanTalk turned a hobby into a business..

I did small modifications to my pickup trucks for years. Then in 2006 I bought my first new vehicle, a 2006 Nissan Titan.

I spent a lot of time on TitanTalk researching the best way to lift it. I couldn't afford new parts, so I bought what I could find used on Craigslist. The suspension work itself was above my ability, so I posted on TitanTalk asking if anyone would be willing to install the parts for me.

A member named Rob responded. He said he'd teach me how to install the parts myself, and if I did half the work, he'd only charge me half price. We spent most of the day at his house installing them. He became a great friend.

About a month later I was scrolling Craigslist looking for more parts for my truck and came across a guy whose truck was about to be repossessed. He was selling it cheap. I reached out and asked if he'd let me and Rob remove the suspension parts off it and buy them directly from him so he could have some money in his pocket before his truck got repossessed. He said yes. We put his truck back to stock, reconditioned the parts we pulled, and sold them cheap to TitanTalk members who wanted to lift their own trucks on a budget.

That's when things started to grow. People started coming to us specifically because we offered both labor and parts at honest prices. The cycle kept going. Find parts, recondition them, sell them at a fair markup, build the relationship. My name grew on Facebook as someone to go to for Nissan Titan suspension parts at good prices. That eventually connected me to a Nissan dealership that commissioned me to sell parts for them, and the reputation grew from there.

The Sprouts philosophy that shaped HIGH ROAD...

I did all of this while working at Sprouts Farmers Market. At the time, Sprouts had a stance that's hard to find anywhere now. They vowed to never advertise and to never put in self-checkout lanes because they believed in a high level of customer service. They believed word of mouth was the only advertising you needed.

That stuck with me. It's how I run HIGH ROAD today.

What HIGH ROAD Suspension stands for...

Now after nearly 20 years of experience with Nissan Titans and Armadas, plus the broader product knowledge I built manually entering each product into my website and running thousands of orders across Toyota, Lexus, and Infiniti, I launched HIGH ROAD Suspension.

The business runs on three principles:

Product knowledge first. I know what's in the catalog because I've researched it, entered it myself, sold it, or worked on it myself. When someone asks a fit question, they get a real answer from someone who knows the platform.

Customer service that earns the next sale. Every interaction is the start of a relationship, not just a transaction. To this day HIGH ROAD has zero customer complaints. That's not luck. That's the standard I hold.

Honesty about products and brands. When a manufacturer's customer service falls below my standard, I stop carrying their products. I'd rather lose a brand than lose a customer's trust.

Who you're buying from

HIGH ROAD Suspension is a Toyota, Nissan, Lexus, and Infiniti truck and SUV specialist. Lift kits, shocks, coilovers, control arms, wheels, and the parts that make them work right. The deepest expertise here is on the Nissan Titan and Armada platforms because that's where I started and where I've spent the most time. The Toyota Tacoma, Tundra, 4Runner, Land Cruiser, FJ Cruiser, Sequoia, and Rav4 lineup, the Lexus GX and NX, and the Infiniti QX56 and QX80 are all covered with the same product knowledge and customer service standard behind them.

If you have a fit question, an install question, or you just want to talk through what your truck actually needs, get in touch. The answer comes from someone who's been doing this for 20 years and treats it like the only marketing channel that matters: doing right by you.

Nick Pierini
Owner, HIGH ROAD Suspension
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